Don't blow your chances
Don’t Sell on Facebook!
If you're a business owner attempting to use social media to grow your business, I'd like to share a word of caution. Please don't send SALES messages. Facebook is for engaging people in discussions and educational tips and techniques. It's for connecting people, making them laugh, inviting them to a great event, showing off something your business is proud of and even announcing a recognition or award you may have received.
The minute you send a sales message, you run the risk of jeopardizing your credibility. So what is a sales message? Here are some keywords to catch yourself on AND avoid using in your posts: Offer, limited time, only 3 left (or any #), anything that has to do with PRICE for your products and services. Just to name a few.
I've even seen a business owner send a great discussion question and then in the response...SELL the reader on "your long time experience and how they are the best qualified to help". Okay folks...THAT'S selling.
Still confused? Read your message before you send it. If you are asking them for the business- this is selling. There is a time and a place for a selling message. Customize a FB intro page- beautiful templates out there and I know many companies that do them for a reasonable price (no, not me- or that would be selling) Then when someone finds your FB page, the message is there and they click on it based on their interest level. WALL posts are for conversations. Period. Don't agree? Tell me why not!
