Why Blogging Matters and Why You Should Do It!

Who knew that personal web logs started over a decade ago would evolve into powerful marketing tools calls blogs? Blogging is an integral part of digital marketing today. Just a few years ago, companies were dismissing the idea that they needed blogs. The companies that continue to ignore the need… Read More!



A Good Blog Content Guide

Corporate blogging is a powerful marketing tool. However, many companies do not use blogging in a way that maximizes its potential. When going through a corporate website redesign, that is the time to reboot your company blog and start using it for focused marketing purposes. A critical part of creating… Read More!



Tips to make people want to read your blogs

What makes people want to read your web content? Just remember the last time you read an interesting blog or article and you shared it on Facebook, or forwarded an email to a friend with a "you need to read this!!" Most of the time, it will be for one… Read More!



Write Your Blog From Your Reader’s Perspective

Did you see that word in the headline above?The word "your" made the headline directly relevant to, well... you. It has been said that the most important word in copywriting is "you"-and that is certainly true. When potential customers arrive at your website or look over your marketing materials, they… Read More!



Learn how to blog (the right way)

GOOD NEWS ABOUT BLOGGING You don't need any technical skills to create a blog. If you know how to write an email on the computer, you are good enough to write a blog. BAD NEWS ABOUT BLOGGING Most people don't know how to blog! At Mountaintop University, we have received… Read More!



The 7 simple rules of blogging

A lot of businesses & organizations understand that they should have a blog on their website. I couldn't agree more and most Business Owners & Executive Directors we talk to agree as well. But there is a lot of confusion about how to do it or even what constitute a… Read More!



Interesting Facts about Blogging

Knowing facts about blogging can increase your reader base but also help you construct timely, relevant and interesting results oriented material. Keep in mind, the #1 reason you blog is to drive traffic to your website. It really is that simple. Knowing what influences a blog is listed her for… Read More!