What were the initial steps in defining your target market when your business first opened? Did you have a clear understanding of the target audience and who the paying clients really were?
Too often, the process of establishing a target market is a hit or miss approach and a business owner simply thinks that because THEY like the products and services, OTHERS will too.
A well orchestrated plan is a necessity in any business and is the topic of discussion with John Arnold, Executive Coach and Partner of The Human Capital Group. He talks to Mountaintop University as part of the Public Presence class and answers questions on targeting the right audience and how to define a solid marketing approach.