Interesting Facts about Blogging

Knowing facts about blogging can increase your reader base but also help you construct timely, relevant and interesting results oriented material. Keep in mind, the #1 reason you blog is to drive traffic to your website. It really is that simple. Knowing what influences a blog is listed her for you as a resource and provided by the good folks at HubSpot:

  • They are over 152,000,000 blogs on the internet.

  • A new blog is created somewhere in the world every half a second.

  • Most people read blogs more than once a day.

  • Blogs influence purchases: 21%=Decide on a purchase, 19%=Refine a choice, 19%=Get support/answers, 17%=Discover product/service, 13%=Inspire a purchase.

  • Businesses that blog at least 20 times per month (4-5 week), generate 5 times more traffic than those that blog fewer than 4 times per month.

  • Companies with over 51 blog articles experience a 77% lift in median monthly leads.

  • Morning is most popular time to read blogs: Morning=79%, Afternoon=64%, Evening=51%, Night=40%

  • Morning blog reading starts at 7am and peaks at 10am

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  • Blog comments peaks at 8am

  • Blog sharing peaks at 7am

  • Businesses that blog at least 20 times per month generate nearly 4 times more leads than those that don’t blog.

  • Here is the breakdown for companies that have acquired leads through their internet marketing strategy: 57% Blog, 57% LinkedIn, 48% Facebook, 42% Twitter.

  • Here is the average % cost per lead via various marketing strategies: Tradeshows=47%, Direct Mail=27%, Telemarketing=21%, SEO=13%, Blogging=9%

  • US Internet users spend 3 times more minutes on blogs & social network than they do on emails: Email=8%, Blog/Social Network=24%

  • Blogs have influence. Surveys suggest that lots of internet users prefer reading reviews published on blogs before making a purchase.

  • You don’t need any technical skills to create a blog. If you know how to write an email on the computer, you are good enough to write a blog.

  • Websites with a blog have on average 55% more website visitors, 97% more inbound links, 434% more indexed pages.

  • You’ll find an audience if you write what you’re passionate about.

Source: HubSpot

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