The Do’s and Don’ts of Social Media for Business

Did you know that one in three small businesses are now using social media? Social media is not just for personal use, it is a great networking tool for your business as well. Your social networks represent your company, brand, and reputation. It is important for business social networks to be well organized, eye catching and professional.

Content is key in a successful social media campaign. Engaging content includes: tips, facts, and questions to interest your fans and potential clients. Selling to your fans will disengage them and over time will lead to a lower return on your social media campaign. The alternative is to educate them on your industry, brand, or product.

The Do’s and Don’ts of Social Media for Business:

The Do’s:

  • Have a social media plan before you start
  • Create measurable goals
  • Consistent execution
  • Be a good social citizen
  • Build a strong quality network
  • Be engaging
  • Be a good listener
  • Be up-to-date on your social networks
  • Respond to messages and comments regularly.

The Don’ts

  • Build your network too quickly
  • Rely on one application
  • Be pushy
  • Spam social sites
  • Forget to thank people
  • Try and sell people
  • Use generic marketing techniques
  • Use the same content on all social sites

In the world of social media ‘quality’ is more important than ‘quantity.’ Some companies make the mistake of building their network too quickly and not establishing relationships with their fan base. Building your network at an average pace while creating online relationships with each individual and company brought into your community leads to higher social media success.

Know that not all social networks are the same, each have their own strengths and weaknesses and can be used to target specific markets and potential clients. Get creative with your social media and test your network to see what types of content they respond too.

Once you know the type of market you are dealing with, you can create your content accordingly. Remember your fan base on Facebook will probably be different than your fan base on Twitter, because not all social networks are alike.