There is always someone who tries harder. Do you believe that statement? No other ingredient is more important to your success than effort. There is always someone stronger, faster, smarter and better looking. That’s a statistical certainty unless you happen to be Superman or Wonder Woman. But no one needs to be more persistent.
Persistence is defined by the situation. You are foolish, not persistent, if you’re a professional gambler who sorts through his losing tickets and kicks himself for the way he bet. Or to extend the metaphor only slightly, if you are a professional stockbroker who does the same thing. Hopefully you learn from your mistakes and don’t wallow in them.
Certainly as a business owner, you are foolish not persistent, if you repeat the same process in the same way over and over again, even though you know it hasn’t worked yet and the only thing keeping you from trying that new thing is fear. You are foolish not persistent, if you ignore the lessons of the past, the environment and the wise teachers who have been placed on this earth to help you succeed.
But you are persistent, not foolish, if you conscientiously pursue a hard-to-sell client or job prospect, if you show yourself to be capable in ways that can’t escape the attention of your prospect and others who are significant to your business and career. Your persistence will win admirers if you chart a course for yourself and refuse to deviate from it.
You are persistent, not foolish, if you analyze yourself from your client’s point of view: Why do I need him or her? What about them makes me want to do business with them? What unique qualities, knowledge or skills do they have? And when you begin to listen honestly, those answers will start coming in the affirmative and you will have the tools you need to go beyond the place you want to be.
Your persistence will give you the answers you need to make critical changes in the way you are perceived, which is crucial to success in almost anything. Your persistence as well as other skills you can develop, will help you to recognize your mistakes and learn from them. You can even use persistence to dodge the traps you may have used you keep yourself from succeeding.
If you don’t quit, you can’t be beaten. It’s that simple.