Who knew that personal web logs started over a decade ago would evolve into powerful marketing tools calls blogs? Blogging is an integral part of digital marketing today. Just a few years ago, companies were dismissing the idea that they needed blogs.
The companies that continue to ignore the need for blogs today are doomed to failure. Anyone at your web design agency can tell you that.
You may be wondering why blogging matters so much. Let’s look at a few facts about blogs to see why your company needs to have a blog:
- Over 125 million people in the U.S. alone read blogs. If you offer them something interesting, they will start looking at what you are saying.
- Almost 60 percent of companies report getting new customers through their blogging activities. You could join their ranks.
- About four out of every five people use the Internet to research products or services before making a purchase. Their favorite sources are blogs and review sites.
- Around 15 percent of people have made impulse purchases based on what they read in a blog. You want to have content that could trigger this.
Your potential customers are online. They are using blogs to gather information. They are researching companies with the power of the Internet. If you do not have a blog, you are missing out on all of that potential business.
Statistics only show part of the picture of why blogging is so important for businesses today. Here are a few other ways that blogging helps your business:
- Open up conversations
People like to be part of something that interests them. If you post a topic that talks about upcoming innovations or new products you are testing, you will get people excited. They will start throwing out ideas and you will get traction from these exchanges. This builds positive bonds with your customer base.
- Offer a place for customers to speak their mind
There are times when your customers will not be happy. It is something you do everything to avoid, but sometimes it happens. A blog offers a place for customers to speak their mind openly. It is a way for you to find problems and address them with the customer personally.
- Increase traffic to your website
Blogs naturally increase traffic. When you integrate it into your marketing efforts, you will see your traffic go up even faster. The more people who come to your website, the more potential customers you have. That is gold when it comes to business growth.
- Cross market with your blog
Are there companies in your niche that seem like a natural fit with your product or service? Cross marketing other products on your blog actually can increase your own sales. People like to see cooperation among companies. If the other company’s blog cross markets your products/services, you will both see increases sales and traffic.
If this does not convince you why your company needs a blog, nothing else will. The power of blogging continues to grow and it continues to change. Getting started is the only way you can tap into its potential. Either you or your web design agency needs to get started immediately.
If you have no idea how to get started with blogging, don’t lose hope. With the help of a good web design agency, you can get a blog up and running quickly. They can even help with writing it if you do not have the time or skill set. They know what will work and what won’t. Give us a call here at Admin eSolutions. We can get you blogging faster than you might think.